Google Ads for Solar Installers

Are you frustrated that you're getting solar leads who aren't qualified even though you're spending heavily on Google Ads?

Are you ready to get more qualified homeowners looking for solar?

Google Premier Partner

See if you qualify

Takes about 60 seconds ยท 6 short questions

Your details stay private. No spam, ever.

8xreturn on ad spend in the first quarter forEarthlight Solar62%reduction in cost per lead forSunwize10xgrowth in sales qualified leads forSolar Mount2xrevenue increase in just 2 months forShine Solar
CLIENT RESULTS

Real campaigns. Real results.

See what solar installers are saying about working with us.

Client review 1
Client review 2
Client review 3
Client review 4
Client review 5
Client review 6
Client review 7
Client review 8
Client review 9
FAQ

Questions we get asked most.

What solar installers usually want to know before they apply.

Solar ads generate a lot of junk leads, like renters or homeowners with bad credit. How do you filter them out?
Unqualified leads are the biggest waste of money in solar. Since we send traffic to your existing website, we pre-qualify prospects directly in the Google search results. We use Google Lead Form Extensions, which allow users to fill out a questionnaire right inside Google. We can add mandatory dropdown questions asking if they own their home and what their average electric bill is before they submit their info.
Cost per click for solar is notoriously high. How do you keep our Cost Per Lead (CPL) reasonable?
We avoid bidding on ultra-competitive broad keywords like "solar energy." Instead, we target high-intent, long-tail phrases (e.g., "best residential solar installers near me") and write hyper-specific ad copy that only appeals to serious buyers, preventing casual browsers from clicking and draining your budget.
We can only install in specific utility company territories. Can you geofence our campaigns?
Yes. We don't blindly target entire states. We hyper-target your ads down to specific zip codes, counties, or utility service zones, ensuring you never pay for a click from a homeowner who lives in an area where you cannot offer net metering.
Door-to-door solar reps have given the industry a bad reputation. How do your ads build immediate trust?
Consumers are naturally cautious about solar pitches. We maximize your ad real estate by utilizing Sitelink and Callout extensions. Below your main ad, we display direct links to your BBB rating, NABCEP certifications, financing options, and customer testimonials so you establish credibility immediately in the search results.
Can you run ads specifically for battery storage backups (like Tesla Powerwall or Enphase)?
Yes. Storage-only or solar-plus-storage searches are surging in areas prone to grid outages. We build targeted ad groups specifically for homeowners looking for energy independence and direct them exactly to the battery storage pages on your current website.
Solar has a longer sales cycle. Can you help us capture leads who are just researching?
Yes. We can attach lead forms directly to your ads offering a "Free Home Solar Viability & Savings Estimate." This captures contact info from homeowners in the research phase right from the search engine, which is immediately pushed into your CRM for your sales team to nurture.
Can you help us land commercial solar projects instead of just residential roofs?
Yes. B2B commercial solar requires targeting business owners, warehouse operators, and agricultural facilities. We build dedicated commercial campaigns that use B2B ad copy focused heavily on ROI, tax depreciation (MACRS), and corporate sustainability goals.