Still Losing Leads to Slow or Broken Google Ads Campaigns?

Which real estate keywords convert best on Google Ads?
We focus heavily on long-tail, high-intent keywords such as 'realtors near me', 'buy a house in [City]', and 'sell my home fast [Zip Code]'. Broad terms like 'real estate' burn budget, so we isolate bottom-of-funnel searchers actively looking to transact.
How do you prevent wasted ad spend on real estate campaigns?
We deploy aggressive negative keyword lists—blocking terms like 'zillow', 'apartments for rent', 'real estate license', and 'jobs'. This ensures your cost-per-click (CPC) is strictly spent on qualified home buyers and sellers.
Do you run local service ads (LSAs) or standard search ads for real estate?
We manage both. Standard Search Ads allow us to capture specific queries like 'best listing agent in [City]', while Local Services Ads (Google Screened) help position you at the very top of the page for trust-based local searches.