Google Ads for Pest Control

Are you frustrated that you're getting clicks from people looking for DIY pest solutions instead of customers ready to hire?

Are you ready to get more high-value pest control customers from Google?

Google Premier Partner

See if you qualify

Takes about 60 seconds ยท 6 short questions

Your details stay private. No spam, ever.

8xreturn on ad spend in the first quarter forRP Pest Service62%reduction in cost per lead forWestern Pest Service10xgrowth in sales qualified leads forTruly Nolan2xrevenue increase in just 2 months forEco Tech
CLIENT RESULTS

Real campaigns. Real results.

See what pest control are saying about working with us.

Client review 1
Client review 2
Client review 3
Client review 4
Client review 5
Client review 6
Client review 7
Client review 8
Client review 9
FAQ

Questions we get asked most.

What pest control usually want to know before they apply.

We get too many calls for cheap one-off bug sprays. Can you target high-ticket jobs like termites, bed bugs, and recurring contracts?
Yes. We structure your campaigns around intent. If your goal is high-margin termite treatments or quarterly protection plans, we build dedicated campaigns targeting those high-value search terms while aggressively using negative keywords to block bargain-hunting queries like "cheap bug spray" or "DIY ant removal."
Pest control slows down in the winter. How do you handle seasonality?
We adjust your strategy dynamically with the weather. During peak spring and summer months, we maximize spend on active pests like mosquitoes, wasps, and ants. In the winter, we pivot your ad copy and keywords toward rodent control, attic insulation restoration, and commercial winter maintenance plans.
How do we compete against massive national franchises?
National brands rely on broad, generic campaigns. We win by leveraging your "local advantage" right in the search results. We use Ad Extensions to highlight your faster response times, family-owned status, and pull your local Google Reviews directly into the ad text so you stand out before a customer even clicks.
People keep clicking our ads when searching for "how to get rid of mice." How do you prevent this wasted spend?
Informational searchers are a major sink for budget. We use extensive negative keyword lists to block terms like "how to," "DIY," "home remedies," "store," and "spray," ensuring you only pay for clicks from people actively looking to hire a licensed professional.
We just want the phone to ring. Do we have to send people to our website?
No. For pest control, we heavily utilize Call-Only Ads. These ads only show on mobile devices, and when a user clicks your ad, it doesn't take them to your website - it instantly opens their phone's dialpad with your business number ready to call.
Should we run Google Local Services Ads (LSA) alongside traditional Search Ads?
Absolutely. LSAs get you the "Google Guaranteed" badge at the very top of the page. You only pay for actual phone calls, not clicks, making it the perfect strategy to run alongside standard Search Ads to dominate local search results.
What if someone calls us outside our operating hours for an emergency pest situation?
We use strict ad scheduling (dayparting). If you don't have an after-hours answering service, we automatically pause your Call-Only ads outside of business hours. If you do offer 24/7 emergency response, we can run specialized evening campaigns to capture high-urgency calls.