Still Losing Leads to Slow or Broken Google Ads Campaigns?
How do you handle high CPCs for legal keywords like 'personal injury lawyer'?
Legal keywords are extremely competitive (often $50-$150+ per click). We lower your Customer Acquisition Cost (CAC) by targeting hyper-specific long-tail variations, optimizing Quality Score with tightly themed ad groups, and using aggressive bid caps.
What match types do you use for law firm campaigns?
We primarily utilize Exact Match and Phrase Match. Broad match is too risky for expensive legal campaigns. We ensure your ads only trigger for exact queries like 'divorce attorney consultation' rather than informational searches.
How do you track conversions for legal campaigns?
We implement robust offline conversion tracking (OCT) and dynamic call tracking. This maps exactly which keyword resulted in a retained case, allowing us to optimize the Google Ads algorithm for high-value cases rather than just form fills.