Google Ads for Home Cleaning

Are you frustrated that you're paying for cleaning leads who aren't interested in regular service?

Are you ready to get more weekly and bi-weekly cleaning clients from Google?

Google Premier Partner

See if you qualify

Takes about 60 seconds · 6 short questions

Your details stay private. No spam, ever.

8xreturn on ad spend in the first quarter forJan Pro62%reduction in cost per lead forRose Cleaning10xgrowth in sales qualified leads forMaid Brigade2xrevenue increase in just 2 months forRuth House Cleaning
CLIENT RESULTS

Real campaigns. Real results.

See what home cleaning are saying about working with us.

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FAQ

Questions we get asked most.

What home cleaning usually want to know before they apply.

We prefer recurring weekly and bi-weekly clients over one-time move-out cleans. Can you target recurring customers?
Yes. We structure your ad copy strictly around "recurring maid service" and "weekly house cleaning." We highlight introductory discounts for regular plans right in the ad headlines so that one-time bargain hunters skip your ad and recurring clients click through to your site.
Cleaning margins can be tight. How do you prevent Google Ads from eating into our profits?
We focus heavily on lifetime customer value (LTV) rather than just the initial job value. By pairing targeted long-tail keywords with hyper-local geographic targeting, we minimize wasted clicks and ensure your Customer Acquisition Cost stays well below the total profit you earn from a client over a 6 to 12-month period.
How do you stop tire-kickers who are looking for a $30 cleaning job?
We filter out low-budget searchers directly in the ad text by introducing price qualifiers (e.g., "Professional Cleaning starting at $150"). We also aggressively add negative keywords like "cheap," "bargain," "DIY," and "groupon" to block non-profitable traffic from ever seeing your ad.
Can you target wealthy neighborhoods where homeowners can comfortably afford ongoing cleaning services?
Absolutely. We use radius targeting combined with Google’s demographic features to focus your budget on top-tier income zip codes, luxury residential communities, and affluent suburban neighborhoods where demand for premium, weekly cleaning is highest.
Do you run separate campaigns if we offer commercial office cleaning alongside residential house cleaning?
Yes, commercial and residential cleaning are two completely different beasts. Commercial cleaning requires targeting office managers during business hours with B2B messaging, while residential targets busy homeowners. We keep them in separate campaigns with distinct budgets and send them to the appropriate pages on your website.
Trust and safety are huge concerns for homeowners letting people into their houses. How do you address this?
We address the trust factor before they even visit your website. We use Callout Extensions in your ads to display bold badges like "Fully Background Checked Staff," "Bonded & Insured," and "100% Satisfaction Guarantee" right on the Google search page.
What if we are understaffed and need to pause ads, or want to use ads to recruit new cleaners?
Your campaigns are completely scalable. If your schedule is fully booked or you're short on staff, we can instantly turn down your daily ad spend. Additionally, we can build dedicated "Now Hiring Cleaners" recruiting campaigns to help you onboard reliable staff when you are ready to expand.